This subject describes the skills required to lead communication in the workplace. It has a specific focus on the communication skills required for team leaders with responsibility for others. 

This subject also covers the skills required to develop critical and creative thinking skills in others, and the skills required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

Units of Competency:

BSBXCM501  Lead communication in the workplace

BSBCRT511 Develop critical thinking in others

BSBMKG555 Write persuasive copy