This subject covers the skills required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

This subject also describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

Units of Competency

BSBMKG541 Identify and evaluate marketing opportunities

SIRXMKT006 Develop a social media strategy